Academic Project - 2022
This brief formed part of a group project for a Conceptual Thinking class in my second year of studies, taught by FCKLCK Studio founder, James Kruger. The work displayed in my portfolio was conceptualized and created by me and formed part of the larger group project.
WEEKEND, originally Dorst, creates bar-quality, ready-made cocktails that can be purchased in 500ml or 1l format. It has been particularly successful in the business sector by supplying festivals and bars with their drinks.
FCKLCK Studio is solely responsible for the rebranding of Dorst, as well as for providing the logo and cocktail photographs utilized in this design. For this school project, our brief was to come up with creative concepts and merchandise that would appeal to consumers and convince them to continue drinking WEEKEND cocktails during the off-season (Winter months). This project was merely an academic task and the ideas and visuals were not intended for commercial use.